Turning an abstract cybersecurity concept into a relatable behavioral narrative.
I developed a narrative-driven video campaign to promote a human risk management e-book for enterprise security audiences. The project focused on translating a highly abstract cybersecurity concept into emotionally resonant, real-world scenarios that non-technical audiences could immediately recognize and understand.
The campaign was designed to increase awareness around how everyday employee behaviors contribute to organizational risk — and why human-centered security strategies matter to the business, not just the security team.
I shaped the narrative arc, scripted and storyboarded the video series, and led the messaging strategy that translated a dense technical concept into behavioral storytelling. The work moved in lockstep with security stakeholders so the language stayed credible while the storytelling stayed human.
The campaign carried the e-book into market across paid social, sales outreach, and event keynotes — becoming the reference the go-to-market team still opens calls with when they need to explain the category in under a minute.
- Narrative development
- Video scripting
- Storyboarding
- Messaging strategy
- Animation/Motion Graphics
- Cross-functional collaboration with security stakeholders
Human Risk Management for Dummies — campaign film