Scaling cybersecurity awareness through narrative-driven education.
A series of cybersecurity awareness initiatives developed and supported across the organization, focused on helping non-technical employees better understand emerging security threats and adopt safer digital behaviors — without the slide decks, the scare tactics, or the annual compliance fatigue.
Traditional awareness training treats employees as a liability to be patched once a year. We wanted the opposite — a continuous, character-led program that met people where they already worked and made the threat landscape feel legible week to week.
I led the editorial and motion direction across a rolling catalogue of bite-sized lessons covering phishing, social engineering, AI-assisted fraud, and account compromise. Each piece followed the same narrative grammar: a familiar moment, a small decision, a clear takeaway — under ninety seconds.
Watch-through and engagement climbed quarter over quarter, security teams reported measurable shifts in reported-phish rates from rolled-out cohorts, and the format became the template the broader content function uses across product education and customer enablement.